Designing an identity for a protein powder company called Flavor presents the challenge of balancing health and nutrition with a sense of indulgence and taste.
The brand needs to convey that its products are both nutritious and delicious, standing out in a crowded market while appealing to health-conscious consumers. The identity must communicate trust and quality, while also emphasizing the uniqueness of Flavor’s offerings, such as diverse or bold tastes. Creating a visual language that feels modern, energetic, and appetizing without losing the focus on fitness and wellness is key to connecting with a broad audience.
